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This module is part of hands-on training for cultural organisations, namely Galleries, Libraries, Archives and Museums (GLAMs) and youth organisations carrying out cultural activities with their young participants. The module is designed to share knowledge and examples on the way social media can be used to actively engage youth (especially in crisis situations such as the current pandemic) in cultural activities and in a way that is meaningful and enriching to young audiences.
Learning outcomes
Participants are expected to:
acquire a deeper knowledge of social media and ways through which cultural institutions can benefit from social connectivity
explore social media and learn how to use them in engaging, interactive ways with young audiences
learn from concrete examples of youth engagement that European GLAMs have successfully organised during the pandemic.
Target groups
The module’s target groups are:
cultural heritage and cultural education professionals
youth organisations involved in cultural activities
culture amateurs, persons interested to increase participation and active involvement in culture
Module structure and components
The module is divided in 3 parts followed respectively by 3 quizzes at the end of each unit:
Unit 1: It provides an overview of the opportunities created by social media and their impact on GLAMs during the pandemic
Unit 2: It focuses on digital participation and the role of major social media platforms on youth engagement in culture
Unit 3: It identifies campaigns and initiatives carried out by European GLAMs during Covid-19 on social media
Module Duration: 8 hours
Materials and resources
The module’s main materials are based on a variety of resources:
studies and reports issued by distinguished authors and international organisations on youth engagement in GLAMs through social media
material provided by GLAMs through their official webpages
Unit 1
Social media in GLAMs: an overview
Unit 2
User engagament: the WHAT and HOW of social media for GLAMs
Unit 3
Youth engagement via social media by GLAMs during the pandemic
Use of images
Images used in this online resource belong to open access repositories
Disclaimer
The present module was developed under the context of the EU funded Erasmus+ The GLAMers project.
This project has been funded with the support of the Erasmus+ programme of the European Union. The European Commission’s support for the production of this website does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Acknowledgement
The authors of this online resource would like to thank Xenia Bolomyti for her review on an earlier version of all content and Anna Skowron for content upload and related adjustments on the open access repository Github.
