Social media for youth engagement in GLAMs

About us

The company

Web2Learn is a Greek Research & Development company specialising in open and social learning. We provide learning and teaching services and products from an open perspective (open educational resources and practices) and from a networking and collaboration perspective (collective learning, social networked learning). At Web2Learn we connect our results to academic work (peer-reviewed paper journals, book chapters, conference presentations). Web2Learn is a pioneer in the development of digital learning and training resources.

The authors of this online resource

Creators of the “Social media for youth engagement in GLAMs” module are Katerina Zourou, PhD, Elisa Pellegrini, MA, Stefania Oikonomou, MA.


This module is part of hands-on training for cultural organisations, namely Galleries, Libraries, Archives and Museums (GLAMs) and youth organisations carrying out cultural activities with their young participants. The module is designed to share knowledge and examples on the way social media can be used to actively engage youth (especially in crisis situations such as the current pandemic) in cultural activities and in a way that is meaningful and enriching to young audiences.

Learning outcomes
Participants are expected to:
Target groups

The module’s target groups are:

Module structure and components

The module is divided in 3 parts followed respectively by 3 quizzes at the end of each unit:

Module Duration: 8 hours
Materials and resources

The module’s main materials are based on a variety of resources:


Unit 1

Social media in GLAMs: an overview


Unit 2

User engagament: the WHAT and HOW of social media for GLAMs


Unit 3

Youth engagement via social media by GLAMs during the pandemic

Use of images

Images used in this online resource belong to open access repositories


The present module was developed under the context of the EU funded Erasmus+ The GLAMers project.

This project has been funded with the support of the Erasmus+ programme of the European Union. The European Commission’s support for the production of this website does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.


The authors of this online resource would like to thank Xenia Bolomyti for her review on an earlier version of all content and Anna Skowron for content upload and related adjustments on the open access repository Github.